01
A person approves every move.
aiRA proposes and a human decides. There is no autonomous execution against your customers, not as a setting and not as a roadmap item, and every proposed move arrives holding for approval.
Built by the company that already runs loyalty for 393 brands in 46 countries.
aiRA is an on-demand insights and analytics agent for customer data. It is a Capillary product built by Capillary's team: one company, one story, and no separate startup behind it.
What is aiRA?
aiRA is an on-demand insights and analytics agent for customer data. You ask in plain language, it reads the warehouse you already have, comes back with the reasoning shown, and builds the segment or the journey that answer calls for. Nothing reaches a customer until a person approves it.
You already know the question. You probably knew it last week. What you do not have is anyone free to write the query, so it waits behind other people's questions and comes back answering a slightly different one.
aiRA puts the asking back in your hands. It reads the warehouse you already have, shows its working so you can check the answer, and builds the move that answer calls for. You get it back in minutes.
Our mission
Nobody should wait in a queue to understand their own customers.
It started inside a loyalty platform.
aiRA began as analytics inside Capillary's loyalty platform, under a name that said exactly what it was: Artificially Intelligent Retail Analytics. It is a product in its own right now.
Before any of it was built we put the idea in front of thirty senior buyers. Nobody asked for another dashboard. What they described was data sitting across too many systems, hard to trust when it arrives, and hard to act on even once you do.
The first thing they raised was security, and they raised it before we asked. Eleven of the thirty brought it up unprompted.
So aiRA reads the warehouse where it already sits, shows its working so the answer can be checked, and builds nothing that reaches a customer until a person approves it. And we will tell you where it is the wrong fit. It happens.
Four things we will not trade away.
02
Every answer shows its working.
You get the reasoning, the query and the sources alongside the number, because an answer you cannot check is one you cannot take to a meeting. Every credit spent is written to a ledger that cannot be edited.
03
Your data stays where it is.
aiRA reads your warehouse in place, inside your own region. No PII reaches the model, inputs are masked before processing, cross-brand analysis is prohibited outright, and Capillary never trains on your data.
04
We say where aiRA is the wrong fit.
Some questions are not ones aiRA should answer, and some teams are not ready for it. We will tell you which in the first session rather than the third month. It happens, and saying so early is cheaper for everyone.
The question your team is still waiting on.
Thirty minutes, one real question, answered live. We reply within one business day with a time and the security brief.