With aiRA by Capillary
ConferenceWorkshop
Los Angeles Live 2026: Marketing
Navigating the AI Era: Find and Keep Your Customers in the New Battle for Attention.
- Date
- Thursday 5 November 2026
- Time
- 8:30 AM to 5:30 PM PT
- Venue
- Hudson Loft, Los Angeles
- Our session
- Workshop, 11:35 AM to 12:20 PM PT
Apply to attend through From Day One
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About Event
Organised by
A conference series and media outlet on how companies foster stronger relationships with their employees, customers and communities. See fromdayone.com.
The topic
Navigating the AI Era: Find and Keep Your Customers in the New Battle for Attention
The days of the customer coming to you are going away. At a time of diffused attention, AI and other new technology give marketers powerful tools for getting to where the customers are, and to better appreciate what appeals to them. New approaches can show marketers where, when, and why prospective customers are making their decisions. Since human agency will always be a factor, how can marketers using algorithms also take into account the unique personal factors that go into these choices?
At our conference of leaders in marketing, sales, advertising, and customer experience, we’ll explore how to blend technology with empathy to stay in tune with shifting customer sentiment on factors like value, performance, trust, prestige, and authenticity. How can marketers more accurately identify exactly what’s working, and what’s not? We’ll probe emerging methods across the diversity of customer relationships, whether it’s B2C, B2B, B2B2C, or all of the above, to find out how companies can build stronger bonds with their shoppers, partners, and communities.
aiRA at the conference
aiRA by Capillary runs a workshop from 11:35 AM to 12:20 PM PT, one of three that run in parallel in that slot. From Day One has yet to publish its title.
The day
| Time (PT) | Session | Room |
|---|---|---|
| 8:30 – 9:30 AM | Breakfast | 1st Floor |
| 9:30 – 9:35 AM | Opening Remarks | 2nd Floor |
| 9:35 – 10:00 AM | Why Not Making Ads Can Be the Best Marketing (Fireside Chat) | 2nd Floor |
| 10:00 – 10:25 AM | The Single Player AI Trap: How AI is Making Marketing More Siloed, and the Only Way to Break Out (Thought Leadership Spotlight) | 2nd Floor |
| 10:25 – 11:05 AM | AI in Marketing: Scaling Personalization Without Losing the Human Touch (Panel) | 2nd Floor |
| 11:05 – 11:35 AM | Coffee Break | 1st Floor |
| 11:35 AM – 12:20 PM | WorkshopOur session | |
| 11:35 AM – 12:20 PM | Before You Scale: A Strategic Framework for AI Readiness in Marketing Operations (Workshop) | |
| 12:20 – 1:20 PM | Lunch | 1st Floor |
| 1:20 – 2:05 PM | Modern Market Research: Getting Closer to What Customers Actually Think (Panel) | 2nd Floor |
| 2:05 – 2:30 PM | A Thought Leadership Spotlight by Social Native | 2nd Floor |
| 2:30 – 3:00 PM | Coffee Break | 1st Floor |
| 3:00 – 3:45 PM | Brand Authenticity: Aligning Values and Expectations With Marketing Strategy (Panel) | |
| 3:45 – 4:10 PM | Thought Leadership Spotlight | 2nd Floor |
| 4:10 – 4:35 PM | Fireside Chat | 2nd Floor |
| 4:35 – 4:40 PM | Closing Remarks | 2nd Floor |
| 4:40 – 5:10 PM | Evening Reception | 1st Floor |
Who’s speaking
- Dan MurphySVP, Marketing, Liquid Death
- Abhijeet KumarExecutive Director, Head of Marketing Analytics, Providence
- Lucas AragonSVP, Creative, FOX
- Rachel CastroSVP, Business Banking Partnerships and Channel Growth, U.S. Bank
- Pamela KingHead of Growth Marketing for NFL Sunday Ticket, YouTube
- Jeanetta SkorzewskiSVP, Head of US Institutional and Retirement Marketing, PIMCO
- Caroline KlaasVice President of Marketing, Henkel
- Anne FlanaganVice President, Brand & Communications, Getty Images
- Aditi UppalVice President, Corporate and Growth Marketing, Teradata
- Brian RobertsonVice President of Marketing, Motive
- Nick WolnyManaging Editor, CNET Group
- Gabriel McIntoshVice President, Digital Marketing, Suvoda
- Benjamin DiederingFounder and CEO, BDX MEDIA
- Stacy PermanStaff Writer, Los Angeles Times
- Faith PinhoJournalist, Former reporter, Los Angeles Times
- Brie HarveySpecial Correspondent & Conference Host, From Day One
- Priya GillCMO, Iterable
- Mayank MehtaCEO, Gather HQ
- Jin BaikHead of Marketing, Listen Labs
- Andrew RacineVP, Demand Generation & Growth, Writer
- Jeannie WeaverGlobal Chief Marketing Officer, Boldyn Networks
- Sean BlackGM/SVP of Sales, Audience Path by Dailymotion
- George HuffCEO, Opal
- Ariana KeilSenior Growth Marketing Manager, Canto
The line-up is From Day One’s and may change; see the conference page for the latest.
From past events.
