NYC Downtown Live 2026: Marketing

The topic

Navigating the AI Era: Find and Keep Your Customers in the New Battle for Attention

The days of the customer coming to you are going away. At a time of diffused attention, AI and other new technology give marketers powerful tools for getting to where the customers are, and to better appreciate what appeals to them. New approaches can show marketers where, when, and why prospective customers are making their decisions. Since human agency will always be a factor, how can marketers using algorithms also take into account the unique personal factors that go into these choices?

At our conference of leaders in marketing, sales, advertising, and customer experience, we’ll explore how to blend technology with empathy to stay in tune with shifting customer sentiment on factors like value, performance, trust, prestige, and authenticity. How can marketers more accurately identify exactly what’s working, and what’s not? We’ll probe emerging methods across the diversity of customer relationships, whether it’s B2C, B2B, B2B2C, or all of the above, to find out how companies can build stronger bonds with their shoppers, partners, and communities.

aiRA at the conference

aiRA by Capillary joins the speaker line-up on one of the day’s panels. From Day One has not published the schedule yet; the panel and its time follow when it does.

The themes

• Creative, Results-Oriented Storytelling That Connects
• AI in Marketing: Scaling Personalization Without Losing the Human Touch
• Data-Driven Marketing, Done Right: Maximizing Insights While Respecting Privacy
• Effective Marketing in Lean Times: Creative Approaches to Delivering Value
• Navigating the Martech Maze: Selecting the Right Tools and Technologies
• The Fruitful Feedback Loop: Using Customer Experience to Improve Marketing
• Brand vs. Demand: Optimizing Long-Term Equity and Short-Term Performance
• Creating a Multi-Channel Approach to Modern Marketing
• Building Authentic Partnerships That Resonate
• Brand Authenticity and Purpose: Aligning Values With Marketing Strategy

Who’s speaking

• Christina PanosChief Marketing Officer, Corcoran
• Carlos RicardoHead of Integrated Marketing Campaigns, MSCI
• Fell GrayChief Marketing Officer, GLG
• Neal PatrickVice President, Marketing and Customer Analytics, L’Occitane
• Sherry PitkofskySVP, Marketing, The E.W. Scripps Company
• Justin OllivierreAVP, Brand Engagement (La Roche-Posay), L’Oréal
• Michael PeroutkaHead of AdTech & Ad Sales, Gopuff
• Lydia DishmanSVP, Content Strategy, Narrative and Thought Leadership, Method Communications
• Bethany HollowayGlobal Head of Field Marketing, LHH
• Khan SmithChief Product Officer, Kana.ai
• John RoaChief AI Officer and GM, Raptive Intelligence
• Diane Sadowski-JosephCo-Founder, Clarinet
• Stephanie McArthurSr. Principal, GTM & ABX Expert, Demandbase
• Marjorie McCarthyChief Marketing Officer, ISS
• George HuffCEO, Opal
• Paul GottsegenChief Marketing Officer, ISG

The line-up is From Day One’s and may change; see the conference page for the latest.